About Us

Our history

In 2013 there was a girl who planned to start a business online. She began this with only as little as £20.00. Her aim was to serve the needs of her customers by making them look smart and turning them into little prince and princesses.

After two years, in 2015 she opened a small store in Leicester (one of the oldest cities in England) and started serving her local community.  

 

Today we are

Today, after 6 years of her struggles we are THE KIDZ FASHION with the aim to be the best loved children’s shop in the country! This means the very best and most beautiful brands. The largest selection of childrenswear and the most excellent personal service while still adhereing to the same aim of ‘fulfilling customer’s needs to dress up their prince and princesses to look smarter’.

 

Today we have over 50 brands – Each one carefully chosen by our team of buyers. Every season, they always find the most beautiful, exciting new designers to offer.

Our selection ranges from the most prestigious brands and are as follows: ALL ABOUT EMMA, ANGEL KIDS, BATMAN, BEBE CARAMEL, BELLA & BAMBINI, BENCH, BONJOUR BEBE, BRAVE SOUL, CLAIRE COUTURE, COTTON LITTLE FELLA, CUTEY COUTURE, CUTEY PIE, DISNEY, EARLY STEPS, FRUIT DE MA PASSION, GUESS HOW MUCH I LOVE YOU, HARRY POTTER, HOMEGROWN ORGANIC, HONOUR & PRIDE, HUMPHREY’S CORNER BY SALLY HUNTER, JUST A STAR, JUST TOO CUTE, KCL, KRIS K KIDS, LILY & JACK, LILY & JACK GREEN LABEL, LITTLE DREAMS, LITTLE FELLA, LITTLE GENT, LITTLE MARINER, LIVERPOOL FC, LOONEY TUNES, MINI MOI, MISS, MY LITTLE CHICK, NASA, NURSERY TIME, PEX, ROCK A BYE BABY BOUTIQUE, RUBY TUESDAY, SAMLI BABY, SAMLI PREMIUM COLLECTION, SNUGGLE TOTS, SOFT TOUCH, SOUL STAR, SUPERMAN, SWEET ELEGANCE, TEENY TINY, TIA LONDON, VISARA, VIVAKI, WATCH ME GROW.

Our buying team have over 20 years combined experience in childrenswear and are renowned for their mastery in selecting the very best products and brands. Every season, they travel the world to make sure we have the very best available.

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