Our history

In 2013 there was a girl who planned to start a business online. She began this with only as little as £20.00. Her aim was to serve the needs of her customers by making them look smart and turning them into little prince and princesses.

After two years, in 2015 she opened a small store in Leicester (one of the oldest cities in England) and started serving her local community.

Today we are

Today, after 8 years of her struggles we are THE KIDZ FASHION with the aim to be the best loved children’s shop in the country! This means the very best and most beautiful brands. The largest selection of children’s wear and the most excellent personal service while still adhering to the same aim of ‘fulfilling customer’s needs to dress up their prince and princesses to look smarter’.

Our buying team have over 20 years combined experience in children’s wear and are renowned for their mastery in selecting the very best products and brands. Every season, they travel the world to make sure we have the very best available.

Our three key principles as a children’s Clothing retailers are:
-Maintaining a broad collection line, good quality & competitive prices on all our product.
-Achieving fast & reliable delivery
-Fast response within 1 working day